“Rule 40” refers to Bye-law 3 to Rule 40 of the Olympic Charter which states the conditions to be complied with when using participants’ image for advertising purposes during the Games period (the Paris 2024 Olympic Games from 18 July 2024 until 13 August 2024):
« Athletes, team officials and other team personnel who participate in the Olympic Games may allow their person, name, picture or sports performances to be used for advertising purposes during the Olympic Games in accordance with the principles determined by the IOC Executive Board. »
Note: The use of Olympic Properties is subject to strict rules at all times (including outside the period of the Olympic Games). For more information, go to: