In a raffle, the consumer must purchase a product or service to participate and have a chance to win a prize (lottery). A raffle is so much more appealing than a contest because the consumer immediately knows whether they have won or not. The Olympic raffle organized by BOIC and OCBS (Development Committee for Belgian Sport) is a simple and highly effective promotional technique with numerous advantages:
- Easily measurable
- Supports sales
- Highly suitable for loyalty campaigns
- Attracts new customers
- 100% legal
You can find more information at www.olympischetombola.be.
