“Rule 40” refers to Bye-law 3 to Rule 40 of the Olympic Charter which states the conditions to be complied with when using participants’ image for advertising purposes during the Games period (for the Milano Cortina 2026 Olympic Games from 30 January 2026 until 24 February 2026):
« Athletes, team officials and other team personnel who participate in the Olympic Games may allow their person, name, picture or sports performances to be used for advertising purposes during the Olympic Games in accordance with the principles determined by the IOC Executive Board. »
Note: The use of Olympic Properties is subject to strict rules at all times (including outside the period of the Olympic Games). For more information, go to: